Digital marketing specialist resume
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Key skills for a digital marketing specialist resume
Terms that job ads ask for and ATS filters look for. Only include the ones you master.
- Digital marketing strategy
- Email marketing
- Content marketing
- Social media
- SEO
- Paid advertising
- Google Analytics
- CRM
- Marketing automation
- Campaign management
Tips for your digital marketing specialist resume
- List the channels you manage: email, social, content, SEO or paid ads.
- Show results with data: leads, open rates, conversions, traffic or attributed revenue.
- Name your tools: Google Analytics, HubSpot, Mailchimp, Meta Business Suite or WordPress.
- Say whether you work in B2B or B2C and in which industry.
- Describe specific campaigns with their goal and result.
- Mention that you follow email marketing rules such as CAN-SPAM.
Digital marketing specialist resume summary examples
Adapt these examples with your real details: years of experience, industry, tools and certifications.
Digital marketing specialist with 4 years of experience at a B2B software company. I run email marketing, blog content and LinkedIn campaigns. I built a lead nurturing flow in HubSpot that doubled demo requests in a year.
Marketing graduate with an internship at an agency, where I created newsletters, scheduled social posts and built reports in Google Analytics. Google Analytics certified. Looking for my first digital marketing role.
Other job titles
Search for them too and use the one in the job ad on your resume.
- Digital marketing coordinator
- Online marketing specialist
- Marketing specialist
- Email marketing specialist
- Content marketing specialist
- Growth marketer
How to write a digital marketing specialist resume step by step
Write a short summary
Three or four lines with your channels, industry, tools and best result.
Detail your experience
In “Experience”, add the company, channels, campaigns and results with data.
Add projects
In “Projects”, describe campaigns or launches with the goal, what you did and the result.
Organize skills and certifications
In “Skills”, group channels and tools. In “Certificates”, analytics, CRM or advertising certifications.
Tailor your resume to the job ad and download it
Paste the job ad into Beatjob: the AI improves the wording with the keywords your experience backs up. Then download the PDF.
More resume examples
Frequently asked questions about a digital marketing specialist resume
What should an entry-level digital marketing resume include?
Internships, your own projects, like a blog or a nonprofit's social media, with results, plus your tools and certifications.
Why mention CAN-SPAM?
Because commercial email in the U.S. must follow it: accurate headers, honest subject lines, a physical address and a clear way to opt out that is honored within 10 business days.
How do I show results if I didn't own the metrics?
Share the numbers of the campaigns you worked on and explain your part. Use percentages if the figures are confidential.
Sources
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